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SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport during this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success, and SPAR identifies with this principle through its national partners by ensuring that consumers enjoy shopping at SPAR. SPAR retailers continue to develop the brand through sponsorship awareness and through the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.

SPAR

Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and Southeastern Europe (CESEE). It is listed on the Bulgarian and Warsaw Stock Exchange. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG provides a full range of insurance products, serves over 4 million customers in 13 countries and has over 3000 employees.

Eurohold

Joma Sport is the most important Spanish sports brand, with the highest sales volume worldwide, and is among the top ten global brands. It was founded by Fructuoso López in 1965, and it is present in more than 140 countries.

It is present in multiple sports and at the Olympic Games Paris 2024 Joma equipped 15% of the participating athletes. Within athletics, it sponsors important national and international athletes. Furthermore, it is the technical sponsor of national federations and marathons in different parts of the world.

Joma

Le Gruyère AOP Switzerland began its partnership with European Athletics in 2008 as a top-tier sponsor of all Major Events and the European Athletics U23 and U20  Championships. Le Gruyère is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives. VIP guests, athletes and fans have the opportunity to taste this magnificent cheese at European Athletics events sponsored by Le Gruyère AOP Switzerland.

Le Gruyère

Toyo Tires is one of the world's largest tire manufacturers. Toyo Tire Corporation was founded in 1945 in Osaka, Japan. In 1975, the manufacturer opened its European headquarters in Germany. The product range includes winter, summer and all-season tyres for motor vehicles as well as van tyres and special off-road products. The philosophy of Toyo Tires is to combine driving pleasure with top performance. This is reflected in each of the products, as well as in its close partnership with European Athletics.

Toyo Tires

The European Broadcasting Union (EBU) has been the Official Broadcast Partner of European Athletics since 1981. During this 40-year partnership, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision Services, the EBU is continuously working to promote athletics by offering the most comprehensive coverage of European Athletics events all over Europe.

Conica has been developing and manufacturing innovative seamless flooring solutions for sports, games and leisure for over 40 years and is one of the world's market leaders and innovation drivers in this field.  The user-oriented requirements for technical and sports functional performance as well as usability while guaranteeing the health aspects of the material itself, and for the user, are the focus of Conica's product development.  Conica is part of the Serafin group of companies based in Munich, Germany.

Conica

Polanik is a family company, founded by Wiesław Szczepanik in 1966. It produces athletics equipment having over thousand products in the offer. Polanik fully equips stadiums all over the world and handles the highest-level athletics events. Stars of athletics beat world records using Polanik products. Polanik is held in high regard by many for top quality and advisory services for designers and investors of athletics stadiums.

Polanik

Opened in 1909 and magnificently restored, the Hotel Royal Savoy Lausanne combines Art Nouveau and modernity with genuine panache. Featuring tailor-made service and unbeatable comfort, this legendary venue is located a short walk from the shores of Lac Leman and offers every guest the absolute luxury of feeling truly at home. The Hotel Royal Savoy is proud to be the Preferred Hotel Partner of European Athletics in Lausanne since 2016, offering valuable support and accommodation services to European Athletics business activities throughout the year.

Hotel Royal Savoy Lausanne

The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can thus look back on more than 25 years of experience in the field of workwear and safety footwear.

Würth MODYF Group currently operates companies in ten countries and has more than 400 employees in Czech Republic, Denmark, Germany, France, Italy, Norway, Portugal, Slovakia, Spain and Switzerland. Smaller sales units support Würth MODYF’s customers in Austria, the Netherlands and Belgium. Würth MODYF Group is continuing to expand internationally, opening new branches all over Europe.

Würth MODYF Group

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Apeldoorn is one of the greenest cities in the Netherlands and among the largest municipalities in Gelderland. It is a mid-size city with a population of approximately 161,000. Apeldoorn has a charming and lively inner city and a young, sports-minded population.

The town is easily accessible by car (A1 motorway) and train. The proximity of large cities such as Utrecht (59 kilometre) and Amsterdam (75 kilometre) and its space and tranquillity make Apeldoorn one of the most popular cities in the Netherlands. The area mainly consists of woods and heath-lands and is a popular destination for tourism, in particular hiking and cycling.

The Dutch royal family has always had close ties with the city. Apeldoorn is home to the stately Loo Palace, the former summer residence of the Dutch royal family and nowadays a national museum. Apeldoorn is possibly the most athletic-minded city in the Netherlands.

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Inside European Athletics

Innes FitzGerald opened her cross country campaign with a typically dominant and unopposed display of front running for victory in the U20 race at the Cardiff Cross Challenge on Saturday (8) afternoon.
In her first race since competing in the 5000m at the World Athletics Championships, FitzGerald won the U20 4.45km on a largely firm course and in unseasonably warm conditions in Llandaff Fields by 50 seconds. She broke the tape in 14:29 ahead of Beth Lewis (15:19) and Isabel Holt (15:22).
<iframe title="YouTube video player" src="https://www.youtube.com/embed/6S5tsgFMQ00?si=f4wzoU2j5X1173g_" width="560" height="315" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen"></iframe>
FitzGerald is approaching the latter months of her storied career in the junior ranks and the 19-year-old, who won 3000/5000m gold at the European Athletics U20 Championships in Tampere, is targeting one final hurrah with a third successive U20 crown at the SPAR European Cross Country Championships in Lagoa, Portugal on 14 December.
"The European Cross is hopefully the next big one. I have a title to defend so a lot of work to be done. We haven't written off the World Cross but after the summer we need to prioritise the championships that are going to be best for me and sometimes too much travel can be a bit of a hindrance," FitzGerald told AW on her upcoming plans.
[INSTAGRAM ID="http://www.instagram.com/p/DQy-WjxiLCg"]
William Rabjohns displayed his versatility by winning the men's U20 5.56km with a degree of ease, moving clear on the last lap for victory in 16:41 over Quinn Miell-Ingrim in 16:49.
The 19-year-old improved to 1:45.41 over 800m this season although his summer season was blighted by a disqualification for obstruction in the European U20 800m final in Tampere where he crossed the finish-line first.
<h2>Keith finishes fourth on the road to Lagoa</h2>
In the senior races, Megan Keith was the best of the Brits - and the Europeans - as she finished fourth in the senior women's 6.4km in 20:51 in a race won by 17-year-old Kenyan Cynthia Chepkirui in 20:11 ahead of teammate Sheila Jebet (20:31) and Canada&rsquo;s Ceili McCabe (20:34).
However, Keith's chances of contesting for her second victory in the Cardiff Cross Challenge came to grief in the middle stages of the race after stopping to remove a twig which was dislodged in one of her spikes, causing her to lose ground on the leading trio.
After missing last year&rsquo;s cross country season through injury, Keith is targeting the SPAR European Cross Country Championships in Lagoa where she will graduate into the senior ranks having famously won the U23 title in Brussels two years ago by 83 seconds, by far the biggest winning margin in championship history.&nbsp;
In the senior men&rsquo;s 9.6km which was won by Kenya&rsquo;s Victor Kimosop in 28:19, Zakariya Mahamed was the leading Brit and European finisher in fourth in 28:28, one second and one place ahead of Jacob Cann.&nbsp;
In the one mile races which served as the trial race for the mixed relay in Lagoa, Holly Dixon won the women's race ahead of world and European U20 1500m finalist Ava Lloyd - 5:02 to 5:03 - while Jack Higgins won the men's race ahead of Callum Elson with both athletes stopping the clock at 4:23.
Three-time European cross country champion Will Barnicoat, who is expected to defend his U23 title in Lagoa next month, was fourth in 4:25.
Full results <a href="https://data.opentrack.run/en-gb/x/2025/GBR/ccc/event/" target="_blank" rel="noopener">here</a>.

FitzGerald opens cross country season in unstoppable form in Cardiff

Olympic and world 4x100m relay bronze medallists and team-mates Sophia Junk, Sina Mayer and Rebekka Haase are set to go into direct competition in during the indoor season.
The German trio have been confirmed for the women&rsquo;s 60m at the Sparkassen Indoor Meeting in Dortmund on 8 February. The World Indoor Tour bronze event is one of the most prestigious in the European indoor season. &nbsp;
Haase may start as a marginal favourite as reigning national champion and with the fastest personal best of 7.14, though that time dates back to 2017.

Olympic and world medal winning relay team-mates confirmed for Dortmund showdown

An important milestone in preparations for the Birmingham 2026 European Athletics Championships &mdash; expected to reach millions of international viewers &mdash; is taking place this week (5-7) with the successful hosting of the World Broadcast Meeting at the event&rsquo;s host venue.
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762437536/GettyImages-1412857069.jpg">
Senior representatives from European Athletics, the Local Organising Committee (Athletics Ventures), the European Broadcasting Union (EBU), and a range of international broadcast partners attended the meeting, including:
<ul>
<li>BBC, GBR</li>
<li>FTV, FRA</li>
<li>YLE, FIN</li>
<li>ARD, GER</li>
<li>ZDF, GER</li>
<li>RT&Eacute;, IRE</li>
<li>NRK, NOR</li>
<li>SVT, SWE</li>
</ul>
The session laid the groundwork for ensuring that one of next year&rsquo;s biggest global sporting events will engage audiences across Europe and beyond.
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762437591/879129fa-ee4d-46f0-83d8-52c34d010ea8.jpg">
Attendees heard insightful and inspiring presentations from European Athletics President Dobromir Karamarinov, Paul Foster, CEO of The Great Run Company (representing Athletics Ventures), Fr&eacute;d&eacute;ric Sanz,EBU Head of Summer Sports and Cycling, and Johan Bernhagen, World Feed Director.
Delegates also toured the impressive Alexander Stadium, which will host the Championships from 10&ndash;16 August 2026, and took part in breakout sessions focused on content, production, servicing, and coordination.
<h3>"Great performances into lasting memories"</h3>
To open the day&rsquo;s proceedings, European Athletics President Dobromir Karamarinov addressed the group: &ldquo;Together, we are shaping how millions of people will see, hear, and feel this great event. You are the ones who will bring Birmingham 2026 to life &mdash; in living rooms, on phones, and in hearts across Europe.
&ldquo;Rome 2024 reached record audiences, and that success was thanks to you. With your skill, creativity, and passion, you turn great performances into lasting memories.
&ldquo;Birmingham 2026 will be historic &mdash; the first European Athletics Championships ever held in the United Kingdom of Great Britain and Northern Ireland. A country with deep love and passion for our sport, and the perfect stage to chase greatness.&rdquo;

World broadcast meeting marks major milestone for Birmingham 2026

European Athletics will stream three major cross country events in the lead up to the Lagoa 2025 SPAR European Cross Country Championships on 14 December via the official YouTube channel.
The live action gets underway this Saturday (8) at the Cardiff Cross Challenge, a World Cross Country Tour Gold meeting.&nbsp;
Next weekend the Sparkassen Cross Pforzheim in Germany, a World Cross Country Tour Silver meeting on Saturday (15) will be broadcast live.&nbsp;
Then, two weeks ahead of Lagoa, the International Warandecross Tilburg in the Netherlands, a World Cross Country Tour Silver meeting, will be streamed on the European Athletics YouTube channel on Sunday 30 November. Here are some brief event previews:
<h3>Cardiff Cross Challenge, GBR, World Cross Country Tour Gold, Saturday 8 November</h3>
<ul>
<li><a href="https://www.youtube.com/watch?v=6S5tsgFMQ00" target="_blank" rel="noopener">Live stream link</a></li>
</ul>
The home challenge will be led by European 10,000m bronze medallist Megan Keith, making her first cross country appearance in 22 months in the women&rsquo;s 6.4km race.
The 23-year-old Scot is a prodigious talent on the mud, having won European U20 gold (Dublin 2021), European U23 silver (Turin 2022) and European U23 gold (Brussels 2023).
She also placed 10th in the 10,000m final at the Tokyo World Athletics Championships. Having missed last year&rsquo;s winter season due to injury, she will be keen to return to top form in her first cross country race since January 2024.
Great Britain international teammates Cari Hughes, Kate Axford and Izzy Fry are also entered.&nbsp;
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762431582/SM_EA_CROSS_ANTALYA24_PODIUM_101.jpg">
The big international challenges should come from Kenya&rsquo;s Sheila Jebet, who was 5th over 5000m at the 2024 World Athletics U20 Championships in Lima, Denmark&rsquo;s three-times European U20 track medallist and women's U20 bronze medallist at the Antalya 2024 SPAR European Cross Country Championships Sofia Th&oslash;gersen and former Canadian cross country champion Ceili McCabe.
The men&rsquo;s 9.6km race features a cosmopolitan field including Irish cross country champion Keelan Kilrehill, Kenyan contenders Stephen Kimutai and Victor Kimosop, Morocco&rsquo;s Osama Er Redaouni, who was 7th in the 3000m final at the 2024 World Athletics U20 Championships and Dutch internationals Nathan Houwaard and Jess Fokkenrood.&nbsp;
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762361358/GettyImages-2188860461.jpg">
The one mile races which will double as trials for the mixed relays at the Lagoa 2025 SPAR European Cross Country Championships on 14 December include twice European U23 cross country champion Will Barnicoat and European indoor 1500m bronze medallist Revee Walcott-Nolan, entered for the men&rsquo;s and women&rsquo;s races respectively.&nbsp;
<h3>Sparkassen Cross Pforzheim, GER, World Cross Country Tour Silver meeting, Saturday 15 November</h3>
A strong domestic entry is led by Kira Weis, who won 10,000m silver at the Bergen 2025 European Athletics U23 Championships and who was fourth in the women&rsquo;s U20 race at the Brussels 2023 SPAR European Cross Country Championships. She is entered for the women&rsquo;s 6.6km race.&nbsp;
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762431368/CM_09233.jpg">
In the men&rsquo;s 8.8km, Markus G&ouml;rger, who was 17th in the senior men&rsquo;s race at the Antalya 2024 SPAR European Cross Country Championships is entered.
<h3>International Warandecross Tilburg, NED, World Cross Country Tour Silver meeting, Sunday 30 November</h3>
Previous winners include Dutch heroes Sifan Hassan and Niels Laros, as well as 11-times World Cross Country Championships gold medallist Kenenisa Bekele of Ethiopia.&nbsp;

World Cross Country Tour live streams confirmed by European Athletics

European bronze medallist Thierry Ndikumwenayo will make his second appearance of the cross country season at the Cross Internacional de It&aacute;lica in Santiponce, Spain, on Sunday (9).
The World Cross Country Tour Gold meeting marks the Spanish athlete&rsquo;s build-up to the Lagoa 2025 SPAR European Cross Country Championships on 14 December. Ndikumwenayo won bronze in Antalya last December and has also twice finished ninth at the World Cross Country Championships.
He was second last week (2) at the Cross Ciutat de Castellon behind training partner and former Burundi international teammate Rodrigue Kwizera.&nbsp;
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762426163/Website/SM_EA_CROSS_ANTALYA24_PODIUM_17.jpg">
The 28-year-old, who placed third overall in last season&rsquo;s World Cross Country Tour, headlines a world-class men&rsquo;s field that also includes Kwizera, the reigning Tour champion, his Burundi international teammate Emile Hishamimana, and Kenya&rsquo;s Robert Kiprop Koech.
Spain&rsquo;s Olympic and world 800m fifth-place finisher and European silver medallist Mohamed Attaoui will make a rare appearance off the track.
<h3>Machado looking to maintain momentum to Lagoa</h3>
In the women&rsquo;s race, Mariana Machado, one of host nation Portugal&rsquo;s medal hopes for Lagoa 2025, will be looking to maintain her strong early-season form. She was runner-up at the 71&ordm; Cross Internacional Zornotza, the opening Gold meeting of the year, in October.
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762426162/Website/Albufeira2025-71.jpg">
Bahrain&rsquo;s Olympic steeplechase champion Winfred Yavi headlines the women&rsquo;s line-up, while home hopes will rest on national champion Carolina Robles.

European bronze medallist Ndikumwenayo continues cross country campaign in Santiponce

It is now just one year to go until the 2026 European Running Business Conference in Porto on 6-8 November.
The event will be hosted in partnership with Run Porto, with the host race the Porto Marathon taking place alongside the conference. It is also being supported by the Portuguese Athletics Federation.
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762364765/1_year_to_go_A.png">
It will be the fifth edition of the continent&rsquo;s premier international conference for running, bringing together race organisers, national federations, event suppliers, brands, timing &amp; tech companies, service providers, creative marketers and any delegates or organisations with an interest in the running industry.
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762365006/_MG_9371_lo_res.jpg">
<h3>Innovation, sustainability, growth</h3>
Porto 2026 will see a focus on innovation, sustainability, and growth in the running industry. It is an opportunity for attendees to:
<ul>
<li>Be at the forefront of running&rsquo;s future with new ideas, bold trends, and game-changing strategies.</li>
<li>Explore cutting-edge technology and sustainable solutions shaping tomorrow&rsquo;s running events.&nbsp;</li>
<li>Forge meaningful connections and collaborations with the people driving the industry forward.&nbsp;</li>
<li>Feel the energy of Porto and the passion of a community that turns vision into action.</li>
</ul>
The European Running Business Conference (ERBC) was first held in Frankfurt in 2017 and has since been hosted in Prague (2019), Stockholm (2022) and Athens (2024). &nbsp;Next year&rsquo;s edition will be located in the prestigious Alf&acirc;ndega do Porto Congress Centre in the picturesque Portuguese city.
<h3>"More than a conference"</h3>
Marko Vasic is Director of Alps &amp; Mediterranean Group SA and is responsible for executing and delivering the European Athletics Running Strategy, including European Running Business Conferences.&nbsp;
Looking ahead, he said: &ldquo;ERBC 2026 in Porto will be much more than a conference &mdash; it will be a meeting point for everyone shaping the future of running. From race organisers to event suppliers, from national federations to passionate runners, this is where new ideas, partnerships, and inspiration will take off.&nbsp;
<img src="https://res.cloudinary.com/european-athletics/image/upload/v1762365039/MP_23_-_Matias_Novo-242_lo_res.jpg">
&ldquo;As our industry continues to evolve, ERBC 2026 will be the place where vision turns into action and the spirit of running truly comes alive &mdash; a space to share ideas, spark collaborations, and celebrate what makes our community unique: passion, progress, and purpose.&nbsp;
&ldquo;The energy of Porto and the spirit of our community promise an unforgettable edition that will set new standards for the running industry.&rdquo;
<ul>
<li><a href="https://erbc2026.european-athletics.com/" target="_blank" rel="noopener">Book your place now</a></li>
</ul>

One year to go until European Running Business Conference in Porto