Rieti is getting ever closer to one of the most important sporting events in its history. With two months to go until the European Under-18 Athletics Championships, scheduled to take place at the Guidobaldi Stadium from July 16 to 19, 2026, the event's merchandising is now officially underway.
It's another step in building anticipation for the continental competition, which will bring hundreds of young athletes from across Europe to the city, along with coaches, delegations, and fans.
Starting Thursday, May 14, the first official "Rieti 2026" items will be available online at Settantallora.com. This initial collection marks the launch of the commercial project and will be gradually expanded with new products over the coming months.
The first line features a variety of branded items dedicated to the event, with a particular focus on graphics inspired by the Championships, the athletics disciplines, and, naturally, the city's main colours. During the event, merchandise sales will also continue at a store near the Guidobaldi Stadium.