Television & Digital Media Advisor
<a href='mailto:peter.sanderson@european-athletics.org'>peter.sanderson@european-athletics.org</a>

Tel: (41 21) 313 43 64

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Peter is the main TV liaison between LOCs and the European Athletics office working with Marcel Wakim, and is also a Digital Media/Social Media liaison between relevant parties and the Communications Department.
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 Television & Digital Media Advisor peter.sanderson@european-athletics.org  Tel: (41 21) 313 43 64   Peter is the main TV liaison between LOCs and the European

Peter Sanderson (GBR)

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Sports sponsorship is part of the international SPAR voluntary food retail chain’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.

SPAR International

Joma Sport is the most important Spanish sports brand, with the highest sales volume worldwide, and is among the top ten global brands.

Joma

Le Gruyère AOP is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives.

Le Gruyère AOP

The philosophy of Toyo Tires is to combine driving pleasure with top performance. This is reflected in each of the products, as well as in its close partnership with European Athletics.

Toyo Tires

Through its operational department Eurovision Services, the EBU is continuously working to promote athletics by offering the most comprehensive coverage of European Athletics events all over Europe.

Conica has been developing and manufacturing innovative seamless flooring solutions for sports, games and leisure for over 40 years and is one of the world's market leaders and innovation drivers in this field.

Conica

Stars of athletics beat world records using Polanik products. Polanik is held in high regard by many for top quality and advisory services for designers and investors of athletics stadiums.

Polanik

The Hotel Royal Savoy is proud to be the Preferred Hotel Partner of European Athletics in Lausanne since 2016, offering valuable support and accommodation services to European Athletics business activities throughout the year.

Hotel Royal Savoy Lausanne

The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can thus look back on more than 25 years of experience in the field of workwear and safety footwear.

Würth MODYF Group

The high jump challenges athletes to clear a steadily rising bar using a curved approach and a powerful take-off. Competitors must time their run-up perfectly, converting horizontal speed into vertical lift. The Fosbury Flop technique, now universal, requires exceptional body control as athletes arch over the bar. The event builds drama as the bar climbs higher and attempts become limited, often culminating in head-to-head duels.

High jump

Imec ERCH 2025

Scandic

100M

200M

The longest standard track race, the 10,000 metres tests stamina, concentration and consistent pacing across twenty five laps. Athletes must manage physical strain as the race progresses, responding to surges and maintaining rhythm even as fatigue builds. Historically, European Championships have seen both cagey tactical contests and fast, relentless front-running performances. The event rewards those with strong endurance and the mental strength to stay composed for a long duration.

10,000 metres

The 100 metres is the shortest outdoor sprint and sets the benchmark for pure speed in athletics. Athletes accelerate from blocks and reach top velocity within seconds, maintaining form through a high-intensity dash down the straight. Reaction time is often decisive at this distance, with races won and lost by hundredths of a second. The event has a long tradition of showcasing the fastest men and women in Europe, and it remains one of the most watched races at any championship.

100 metres

The 5000 metres is a long-distance track race demanding aerobic endurance, tactical awareness and mental focus. Athletes complete twelve and a half laps, managing pace while responding to changes initiated by rivals. Success often depends on staying relaxed early before increasing pace in the closing stages. The event has evolved over time from slow, tactical races to consistently fast, aggressive championship battles.

5000 metres

RunningBE ERCH 2025

Leuven logo ERCH 2025

Flanders ERCH 2025

BXL ERCH 2025

Sportoase ERCH 2025

Foodmaker ERCH 2025

Haku ERCH 2025

Tracx ERCH 2025

The National Lottery

UK Athletics 

Relay events combine individual speed with coordinated teamwork. The 4x100 metres relies on fast, precise baton exchanges at high speed, with timing and communication proving as important as outright pace. The 4x400 metres tests speed-endurance, strategy and mental resilience as teams select athletes for specific legs. The mixed 4x400 metres adds the challenge of gender order selection, making race tactics central to success. Relays consistently produce some of the most exciting and unpredictable moments in championship athletics.

Relays: 4x100 metres, 4x400 metres, Mixed 4x400 metres

The 200 metres blends the power of the short sprint with the challenge of running a controlled curve. Athletes build speed through the bend before driving into the home straight, aiming to maintain momentum without tightening or losing stride rhythm. Success depends on combining fast acceleration with the ability to hold technique under pressure. The event has produced many memorable European championship performances, often highlighting specialist sprinters who excel in technical curve running.

200 metres

These sprint hurdles events require athletes to combine explosive speed with flawless rhythm over a set number of barriers. Runners must achieve a consistent stride pattern to clear each hurdle cleanly without breaking speed. A clipped hurdle can ruin momentum, while perfect technique creates a smooth, fast race. The short distance leaves no margin for error, making start reaction and precision critical.

100 metres hurdles (women) / 110 metres hurdles (men)

The 400 metres hurdles is one of the most technically demanding events on the track. Athletes complete a full lap while clearing evenly spaced hurdles, forcing them to maintain rhythm even as fatigue peaks. Mastery of stride pattern, pace control and hurdle execution is essential. The race is known for dramatic changes of position in the final straight as athletes fight both their rivals and the physical demands of the event.

400 metres hurdles

Watergroep ERCH 2025

Stella Artois ERCH 2025

Polestar ERCH 2025

Coca-Cola ERCH 2025

The long jump blends speed, power and precise timing. Athletes sprint along a runway and take off from a board, aiming to maintain momentum into a controlled flight and efficient landing. Key elements include accuracy on the approach and the ability to transfer horizontal velocity into lift. The discipline has deep roots in athletics history and remains a showcase of raw jumping ability.

Long jump

The steeplechase combines distance running with technical obstacle work. Athletes clear barriers and a water jump each lap, requiring controlled footwork, balance and the ability to accelerate after each obstacle. Competitors must maintain rhythm while adjusting stride patterns to navigate hurdles efficiently. The event has become a staple of European competition, producing races that test both endurance and precise technique under pressure.

3000 metres steeplechase

Staatsloterij

Sportnieuws

Ministerie van Volksgezondheid, Welzijn en Sport

TeamNL

Province of Gelderland

NB ERCH 2025

Athletic Ventures

Acerta ERCH 2025

Apeldoorn is one of the greenest cities in the Netherlands and among the largest municipalities in Gelderland. It is a mid-size city with a population of approximately 161,000. Apeldoorn has a charming and lively inner city and a young, sports-minded population.

The town is easily accessible by car (A1 motorway) and train. The proximity of large cities such as Utrecht (59 kilometre) and Amsterdam (75 kilometre) and its space and tranquillity make Apeldoorn one of the most popular cities in the Netherlands. The area mainly consists of woods and heath-lands and is a popular destination for tourism, in particular hiking and cycling.

The Dutch royal family has always had close ties with the city. Apeldoorn is home to the stately Loo Palace, the former summer residence of the Dutch royal family and nowadays a national museum. Apeldoorn is possibly the most athletic-minded city in the Netherlands.

Apeldoorn

European Athletics

Honda

ODIDO

MUNCKHOF

Lotto ERCH 2025

Facebook

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West Midlands Combined Authority

YouTube

TikTok

UK Sport

Birmingham City Council

Novartis ERCH 2025

AE ERCH 2025

DH Sports ERCH 2025

ScorePlay is a transformative force disrupting the sports media landscape from its very core.

ScorePlay

The heptathlon brings together seven events across two days: hurdles, high jump, shot put, 200 metres, long jump, javelin and 800 metres. Athletes must demonstrate versatility, technical skill and endurance across a wide range of disciplines. Scoring rewards consistency and all-round ability rather than excellence in only one area. The event is seen as a major test of complete athletic talent and resilience.

Heptathlon (women)

The decathlon features ten events spread across two days and is regarded as one of the most complete tests in sport. Athletes compete in sprints, hurdles, jumps, throws and middle-distance running. Success depends on technical skill, physical strength, endurance and mental focus across a demanding schedule. The best decathletes are celebrated for their versatility and their ability to perform across a broad spectrum of athletic challenges.

Decathlon (men)

The marathon covers a distance of 42.195 kilometres and stands as one of the most demanding endurance events in athletics. Athletes must balance pacing, energy management and hydration while navigating a long road course that often includes changes in terrain and elevation. The race typically develops through distinct phases, with early caution giving way to decisive moves in the later stages when fatigue begins to bite. Success requires exceptional aerobic capacity, mental resilience and the ability to maintain form over a prolonged distance. The marathon has a long and respected history within European competition and continues to showcase some of the toughest endurance performances in the sport.

Marathon

In hammer throw, athletes spin several times while controlling a heavy metal ball attached to a wire and handle. The challenge is to build rotational speed while maintaining balance and directing the hammer accurately into the sector. Technical precision and body control are essential, particularly during the final release. The event is one of the most demanding in the throws discipline.

Hammer throw

Javelin throwers combine a fast run-up with a technically efficient release of a spear-shaped implement. The discipline requires speed, mobility, shoulder strength and careful control of the javelin’s angle and trajectory. Athletes must generate force during the run-up while protecting their technique during the final delivery. The event has a long European tradition and regularly produces dramatic long throws in championship settings.

Javelin throw

The discus throw requires athletes to rotate within a circle to build momentum before releasing a heavy disc into the throwing sector. Balance, footwork and technique dictate success, with release angle and timing crucial for long distances. The event dates back to ancient athletics and has remained a showcase of technical throwing skill throughout European competition.

Discus throw

Pole vaulting requires speed, strength, coordination and courage. Athletes sprint down the runway, plant the pole and use it to propel themselves over a set height. Each attempt challenges timing, body control and technique, particularly during inversion and bar clearance. The event is known for its progression of rising heights and the technical battles between athletes to master complex vaulting mechanics.

Pole vault

The triple jump consists of a hop, step and jump in one continuous sequence. Athletes must generate and maintain forward momentum through each phase, requiring rhythm, leg strength and technical consistency. Distances depend on a smooth transition between phases and a balanced landing. The event demands a combination of speed and coordination unique within the jumps programme.

Triple jump

Race walking involves covering long distances under strict technique rules. Athletes must maintain continuous ground contact and keep the front leg straight as it lands, making endurance and technical discipline equally important. Races are often tactical, with pacing and efficiency playing a major role. Europe has a long history of success in this event, which remains a key part of the championships programme.

Race walking

6D ERCH 2025

De Vlaamse ERCH 2025

Facebook Rieti 2026

Instagram Rieti 2026

The 400 metres is a one-lap sprint requiring both speed and controlled pacing. Athletes must judge their effort carefully, building a strong opening but leaving enough in reserve to withstand the final straight when fatigue peaks. The event rewards those with both raw sprinting talent and excellent speed-endurance. Historically, it has produced dramatic finishes as runners push to their limits in the closing metres.

400 metres

Swiss Timing

The 1500 metres is the classic middle-distance race. It requires athletes to balance steady pacing with the agility to respond to tactical changes and late surges. Many races unfold with a controlled early pace before a fast acceleration in the final lap, where positioning becomes critical. The event has a rich European history, often producing championship finals filled with strategy, resilience and highly competitive sprint finishes.

1500 metres

Run over two laps of the track, the 800 metres sits between sprinting and longer middle-distance racing. It is a tactical test as much as a physical one, with athletes often racing in packs, protecting position and timing their final kick. The event demands efficient running mechanics, race intelligence and a strong anaerobic capacity. European athletes have excelled in this discipline for decades, making it a consistently competitive and unpredictable race.

800 metres

Shot putters throw a solid metal ball from within a throwing circle, using either a glide or rotational technique. The event rewards explosive strength, balance and precise timing at release. Competitors must generate maximum power while staying within the circle, making technique as important as physical strength. Shot put has long been a central event in European championships, showcasing powerful and technically skilled athletes.