Television & Digital Media Advisor
<a href='mailto:peter.sanderson@european-athletics.org'>peter.sanderson@european-athletics.org</a>

Tel: (41 21) 313 43 64

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Peter is the main TV liaison between LOCs and the European Athletics office working with Marcel Wakim, and is also a Digital Media/Social Media liaison between relevant parties and the Communications Department.
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 Television & Digital Media Advisor peter.sanderson@european-athletics.org  Tel: (41 21) 313 43 64   Peter is the main TV liaison between LOCs and the European

Peter Sanderson (GBR)

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SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport during this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success, and SPAR identifies with this principle through its national partners by ensuring that consumers enjoy shopping at SPAR. SPAR retailers continue to develop the brand through sponsorship awareness and through the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.

SPAR

Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and Southeastern Europe (CESEE). It is listed on the Bulgarian and Warsaw Stock Exchange. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG provides a full range of insurance products, serves over 4 million customers in 13 countries and has over 3000 employees.

Eurohold

Joma Sport is the most important Spanish sports brand, with the highest sales volume worldwide, and is among the top ten global brands. It was founded by Fructuoso López in 1965, and it is present in more than 140 countries.

It is present in multiple sports and at the Olympic Games Paris 2024 Joma equipped 15% of the participating athletes. Within athletics, it sponsors important national and international athletes. Furthermore, it is the technical sponsor of national federations and marathons in different parts of the world.

Joma

Le Gruyère AOP Switzerland began its partnership with European Athletics in 2008 as a top-tier sponsor of all Major Events and the European Athletics U23 and U20  Championships. Le Gruyère is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives. VIP guests, athletes and fans have the opportunity to taste this magnificent cheese at European Athletics events sponsored by Le Gruyère AOP Switzerland.

Le Gruyère

Toyo Tires is one of the world's largest tire manufacturers. Toyo Tire Corporation was founded in 1945 in Osaka, Japan. In 1975, the manufacturer opened its European headquarters in Germany. The product range includes winter, summer and all-season tyres for motor vehicles as well as van tyres and special off-road products. The philosophy of Toyo Tires is to combine driving pleasure with top performance. This is reflected in each of the products, as well as in its close partnership with European Athletics.

Toyo Tires

The European Broadcasting Union (EBU) has been the Official Broadcast Partner of European Athletics since 1981. During this 40-year partnership, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision Services, the EBU is continuously working to promote athletics by offering the most comprehensive coverage of European Athletics events all over Europe.

Conica has been developing and manufacturing innovative seamless flooring solutions for sports, games and leisure for over 40 years and is one of the world's market leaders and innovation drivers in this field.  The user-oriented requirements for technical and sports functional performance as well as usability while guaranteeing the health aspects of the material itself, and for the user, are the focus of Conica's product development.  Conica is part of the Serafin group of companies based in Munich, Germany.

Conica

Polanik is a family company, founded by Wiesław Szczepanik in 1966. It produces athletics equipment having over thousand products in the offer. Polanik fully equips stadiums all over the world and handles the highest-level athletics events. Stars of athletics beat world records using Polanik products. Polanik is held in high regard by many for top quality and advisory services for designers and investors of athletics stadiums.

Polanik

Opened in 1909 and magnificently restored, the Hotel Royal Savoy Lausanne combines Art Nouveau and modernity with genuine panache. Featuring tailor-made service and unbeatable comfort, this legendary venue is located a short walk from the shores of Lac Leman and offers every guest the absolute luxury of feeling truly at home. The Hotel Royal Savoy is proud to be the Preferred Hotel Partner of European Athletics in Lausanne since 2016, offering valuable support and accommodation services to European Athletics business activities throughout the year.

Hotel Royal Savoy Lausanne

The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can thus look back on more than 25 years of experience in the field of workwear and safety footwear.

Würth MODYF Group currently operates companies in ten countries and has more than 400 employees in Czech Republic, Denmark, Germany, France, Italy, Norway, Portugal, Slovakia, Spain and Switzerland. Smaller sales units support Würth MODYF’s customers in Austria, the Netherlands and Belgium. Würth MODYF Group is continuing to expand internationally, opening new branches all over Europe.

Würth MODYF Group

Foodmaker ERCH 2025

Haku ERCH 2025

Tracx ERCH 2025

Watergroep ERCH 2025

Stella Artois ERCH 2025

Polestar ERCH 2025

Coca-Cola ERCH 2025

Staatsloterij

Sportnieuws

Ministerie van Volksgezondheid, Welzijn en Sport

TeamNL

Province of Gelderland

NB ERCH 2025

Athletic Ventures

6D ERCH 2025

Apeldoorn is one of the greenest cities in the Netherlands and among the largest municipalities in Gelderland. It is a mid-size city with a population of approximately 161,000. Apeldoorn has a charming and lively inner city and a young, sports-minded population.

The town is easily accessible by car (A1 motorway) and train. The proximity of large cities such as Utrecht (59 kilometre) and Amsterdam (75 kilometre) and its space and tranquillity make Apeldoorn one of the most popular cities in the Netherlands. The area mainly consists of woods and heath-lands and is a popular destination for tourism, in particular hiking and cycling.

The Dutch royal family has always had close ties with the city. Apeldoorn is home to the stately Loo Palace, the former summer residence of the Dutch royal family and nowadays a national museum. Apeldoorn is possibly the most athletic-minded city in the Netherlands.