Birmingham 2026 organisers are delighted to announce Vita Coco as the Official Hydration Partner and a National Sponsor of the Birmingham 2026 European Athletics Championships.
The partnership will see Vita Coco play a key role in supporting athletes, the workforce, volunteers and fans throughout the Championships, helping to keep everyone refreshed and hydrated during what promises to be one of the biggest sporting events of the summer.
The European Athletics Championships is set to take place for the first time ever in the UK, bringing Europe’s top athletes to Birmingham for a week of world class athletics from Monday 10 to Sunday 16 August 2026.
As Official Hydration Partner, Vita Coco will have a visible presence across the Championships through event branding, product sampling and fan engagement activations designed to enhance the event experience.
The partnership reflects a shared commitment to wellbeing, active lifestyles and high-performance environments, aligning Vita Coco’s naturally refreshing brand with the energy and excitement of elite athletics. Vita Coco products will also be provided to the Championship’s workforce and volunteers, supporting those delivering the event behind the scenes.
Fans will also have the chance to engage with the Championships through a series of in-store activations and competitions, offering opportunities to win tickets and experiences connected to Birmingham 2026.
Cherry Alexander, Championship Director for Birmingham 2026, said: “We’re delighted to welcome Vita Coco as the Official Hydration Partner of the European Athletics Championships Birmingham 2026. Partnerships like this are hugely important in helping us deliver a world-class event and create an outstanding experience for athletes, fans, volunteers and everyone involved.
“Vita Coco is a brand that naturally aligns with the values of athletics — performance, wellbeing and active lifestyles — and we’re excited to work together to bring energy and engagement to the Championships both in Birmingham and beyond.”
Tim Rees, Managing Director of Vita Coco EMEA, said: ‘We are incredibly excited to be partnering with the European Athletics Championships this summer – showcasing across Europe how world-class athletes use Vita Coco to fuel their disciplines.
“At Vita Coco, we believe in the power of coconuts, and there is no better platform to showcase this than through our collaboration with some of the Europe's finest athletes competing in Birmingham this summer. Together, we aim to fuel greatness, both on and off the track, and inspire everyone to Refresh Like An Athlete.”
The European Athletics Championships will bring world-class athletes from across the continent to Birmingham from 10-16 August 2026. With European titles on the line, the competition is set to be one of the most exciting and prestigious sporting events of the year.
To book and find out more, visit tickets.birmingham26.com.