European Athletics has pleasure in announcing that Würth MODYF has renewed as an Official Partner for 2025-27.
The renewal extends a relationship that started when Würth MODYF became an Official Partner of European Athletics ahead of the Munich 2022 European Athletics Championships.
Würth MODYF will continue to have the status of Official Partner in the product category of workwear clothing, and they will have a significant presence at the forthcoming European Athletics major events.
- Birmingham 2026 European Athletics Championships
- Valencia 2027 European Athletics Indoor Championships
- Madrid 2025 European Athletics Team Championships 1st Division
As a top-tier Official Partner, Würth MODYF will benefit from extensive core marketing rights that include worldwide product category exclusivity, brand exposure in European Athletics' digital and social media activities including marketing and content production as well as its communications channels, exposure on Eurovision’s pan-European free-to-air broadcast coverage of the above events as well as exposure on the European Athletics live streaming service, track perimeter LED advertising, VIP ticketing and hospitality, and on-site fan engagement activities.
“I am very pleased that European Athletics and Würth MODYF will carry on working together again, and their commitment to continuing as an Official Partner is wonderful news to start 2025," commented European Athletics President Dobromir Karamarinov.
"With major operational facilities in Italy, Würth MODYF benefitted greatly from their involvement with European Athletics last summer during the Roma 2024 European Athletics Championships. We are looking forward to working in close partnership with them again during the next three years, especially during next year’s European Athletics Championships in Birmingham, the flagship event in our portfolio,” he added.
”Like European Athletics, Würth MODYF are an organisation with a big footprint in Europe and we are looking forward to helping them reach their marketing goals which comes by being one of our partners,” said European Athletics CEO Christian Milz.
“A strong partnership with a high-profile and highly reputed company like Würth MODYF continues to demonstrate the outstanding brand values of European Athletics and our sport," he added.
Würth MODYF Group Spokesperson Melanie Röger said: “We are thrilled to announce that Würth MODYF will continue as an Official Partner of European Athletics. Following our successful collaborations in Munich 2022 and Rome 2024, it became clear that extending this partnership was essential for further enhancing our brand visibility.
“At Würth MODYF, we share a deep passion for excellence, competition, fair play, equality, and personal development, values that are integral to European Athletics and are also the cornerstone of our corporate culture. We are excited to promote these values globally through exciting competitions.”
Würth MODYF Group Head of Marketing Sarah Stievano commented: “We eagerly anticipate being the Official Sponsor at the upcoming major events in Madrid, Birmingham, and Valencia.
“Our international team is dedicated to not only showcasing the Würth MODYF brand to visitors but also supporting the incredible staff behind the scenes—our heroes in the background —ensuring that every event runs smoothly and that athletes are able to perform at their peak.”
Würth MODYF is one of European Athletics Official Partners along with SPAR, Joma, Le Gruyère, Eurohold and Toyo Tires. EBU/Eurovision Sport are a Broadcast Partner while Conica and Polanik are Preferred Suppliers.
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About Würth MODYF
The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can look back on more than 27 years of experience in the field of workwear and safety footwear.
The Würth MODYF Group currently has headquarters in six different countries with more than 450 employees in Germany, Italy, France, Spain, Norway and Portugal. Smaller sales units support Würth MODYF’s customers in Austria, the Netherlands, Belgium, Czech Republic and Denmark.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration and development of the sport across 51 Member Federations.
It has the responsibility for staging many of Europe’s most important athletics competitions including the European Athletics Championships, European Athletics Indoor Championships. European Athletics Team Championships, European Running Championships and SPAR European Cross Country Championships.
